Stilettos in the Sandbox

If you’re staring at the screen because you don’t know what to say in a DM, you’re probably skipping the prep. That’s the often-missing big idea behind LinkedIn outreach strategy, and it’s making most founders struggle with DM outreach. You assume you need better words. Better scripts. Better templates. You don’t. You need confidence, and […]

$67K a year for college made me pause. So did that $2K copy course. Here’s how I decide what’s actually “worth it.” My son got his first college acceptance email this week (& took TWO FULL DAYS to tell me in true teenage boy fashion). Cue the tears. The squeals. The “Why didn’t you tell […]

What Hailey Bieber, Rhode, and a 50M follower strategy teach us about founder visibility A recent breakdown of Rhode’s business blew my mind. Not just because they released the full profit and loss report (flex), but because of a single number buried in the marketing section: 11%. That’s how much Rhode spends on marketing. For […]