The playbook for online marketing is outdated, leaving businesses trapped in yesterday’s tactics.

  • Your competitors’ voices are louder than yours, but their stories don’t carry your impact. Why does it feel like you’re invisible?
  • Wearing all the hats is wearing you down—your creativity is drained, and your message feels scattered.
  • Big dreams need big strategies. Without a clear plan, your goals feel like they’re just out of reach.

Before you up your ad spend, commit to a new social media “strategy,” or launch something new, ask yourself why. 

Let's bring your brand from blurry to bright.

Welcome to Your Product or Course.

Ready for your life to change?

Your challenges don’t mean you’re failing—they’re signs it’s time to pivot. 

Brands with consistent messaging experience 23% higher revenue. But this isn’t about following someone else’s growth game plan. You deserve a brand and messaging strategy as unique as your mission.

Visualize your audience captivated by your story, understanding your value instantly, and trusting only you to lead them to success. That’s the future we’ll build together.
Let me help you pivot past the plateau.

that's where i come in.

I'm ready to grow!

“Tara Lassiter is the world's sweetest ringmaster, deftly orchestrating many moving parts of branding and copywriting elegance to wow us all with a robust content plan and community-building strategy.” 


— Rebecca, Stoned Fruit

KIND WORDS —

Negroni is incredibly organized. We couldn't have elevated our brand without her."

“

Jen Olmstead,
Tonic Site Shop

Banish brand fog in just one day.

For seasoned solopreneurs and small businesses to reinforce foundations and reach new heights.
 
Phase One: Research
Gain a clear understanding of your brand’s advantages, perceptions, and opportunities.
 
Phase Two: Refine
Build confidence in your brand’s positioning through expert-guided clarity and refinement.
 
Phase Three: Reveal
Get a polished playbook to guide future initiatives and align communication.

the brand strategy intensive

You’ve lost your bearings on the backroads of your business plan.
My Messaging Matrix is your GPS.

With your VIP Day, you’ll gain a guide that will put you back on track to reclaiming the joy in your journey.

As you cement your legacy, your brand messaging blueprint will be your roadmap to profitable positioning and meaningful marketing—tailored to your unique story and mission.

No guessing.
just growing

Take the first step to magnifying your message.

apply today

Your Vanguard in Visibility,
Tara Lassiter

I’m your maestro of brand-building missions. With a background that spans digital marketing and media, I’ve seen the spark (and sales) ensue when entrepreneurs build brands that capture their brilliance. 

Storytelling is timeless, and I’ve spent two decades harnessing its power. I started my career using stories to sell as an ambassador for QVC, Glenfiddich, and Comcast.

These days, I craft strategic narratives for small businesses and solopreneurs. Whether you run a six or seven-figure brand, I'm your bridge to massive impact. Every brand has a story worth telling—it's my mission to make your message unforgettable.

My approach? It's personal. It's strategic. It’s relentless. And most importantly, it commands attention. With me, your message is more than heard—it's felt, remembered, and acted upon.

Every day widens the gap between where you are and where you want to be. Don't let inaction be the reason your brand becomes a "whatever happened to..." story.

“When I came to Tara, I was stuck. I needed structure because everything was in my head. Now, I’ve transitioned into moving into my own, where I set the culture and tone of the business. I'm in control.”

— Fortune 100 Executive, Ghostwriting Client

KIND WORDS —

Negroni is incredibly organized. We couldn't have elevated our brand without her."

“

Jen Olmstead,
Tonic Site Shop

Are you ready to shift from stagnant to standing out?

Fill out the form below:

Built on purpose, backed by strategy. Here's where your values meet a plan that works.