Stilettos in the Sandbox

A place where motherhood, business, and leadership collide in real time.

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Sales

From Fluff to Funds: How Personal Brands Actually Foster Sales

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Redefining enough

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The moment I stopped chasing ‘more’ and started redefining ‘enough’

Marketing

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You are the marketing

Linkedin Outreach Strategy: A Calm Way to Start DM Outreach

If you’re staring at the screen because you don’t know what to say in a DM, you’re probably skipping the prep. That’s the often-missing big idea behind LinkedIn outreach strategy, and it’s making most founders struggle with DM outreach. You assume you need better words. Better scripts. Better templates. You don’t. You need confidence, and […]

HI, I'M TARA LASSITER

Founder brand strategist, relationship marketing consultant, & former QVC personality helping you build the marketing microhabits that protect your peace & your pipeline.

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Let’s be real: “Just post valuable content” isn't a business development strategy. In my corner of the internet, you’ll get behind-the-scenes breakdowns, business development deep dives, and research backed strategies for building a life-first business, all free for subscribers.

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