to grab some attention.
We're going to go big here
to grab some attention.
We're going to go big here
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It feels like you’re doing everything and nothing, caught between boosts and burnout.
Everyone’s asking for more: your stakeholders, your family, even yourself. And marketing? It’s just another tab open in your brain.
You’re overloaded.
You don’t need another guru or gimmick. You need a filter that helps you confidently say ‘yes’ to the right things and say ‘no’ to the rest..
I help female founders go from “octopus on roller skates” to familiar faces with standout brands.
Through 1:1 advisory and hands-on accountability, we’ll cut through the noise, define your enough, and build a system that works for your brain, your brand, and your bandwidth.
Because when your message is clear and your strategy is grounded, your growth compounds.
You’ve got too many tactics and not enough clarity.
Welcome to Your Product or Course.
Ready for your life to change?
Build from the conversations out, not the content in.
Neither builds trust nor traction.
I work with female founders who are ready to lead like CEOs, not content creators.
We won’t chase trends. We’ll build trust.
Instead of trying everything and seeing what sticks, we’ll clarify and commit to what works for you.
No more noise. Just a system that highlights your voice, aligns with your values, and grows your personal brand without hijacking your calendar.
When your strategy fits you, marketing brings momentum.
Let’s stop pretending hustle is helping.
“Tara Lassiter is the world's sweetest ringmaster, deftly orchestrating many moving parts of branding and copywriting elegance to wow us all with a robust content plan and community-building strategy.”
— Rebecca, Stoned Fruit
KIND WORDS —
Negroni is incredibly organized. We couldn't have elevated our brand without her."
“
Jen Olmstead,
Tonic Site Shop
No guessing. Just growing.
I HEAR YOU FOUNDER, You’ve got ideas, ambition, and pressure, from clients & customers, from stakeholders, from your own high standards.
But without a personalized lens, you’re doing too much, doubting yourself constantly, and still wondering why nothing’s clicking the way it should.
You know you’ve outgrown the duct-tape strategy.
Your business is established, but your marketing still feels scattered.
You need a partner.
Part coach. Part consultant. Fully committed to your growth.
We start with discovery, getting your ideas, offers, and goals laid bare in one big brain dump.
From there, we co-create (and commit to) a roadmap that defines what enough looks like in your marketing and your business.
Then, week after week, I hold you accountable. You’ll get gentle pushback when you drift, honest feedback when you need it, and a partner who keeps you focused on what matters.
No programs. Just progress.
$1,500 per quarter, or $5,000 per year.
I only onboard 20 founders per year. That’s it. I’m a homeschool mom, and my business is designed to work for my life, too.
Trusted By
Your Vanguard in Visibility,
Tara Lassiter
I’m your maestro of brand-building missions. With a background that spans digital marketing and media, I’ve seen the spark (and sales) ensue when entrepreneurs build brands that capture their brilliance.
Your brand is your most valuable asset, and I’ve spent two decades harnessing the power of being recognizable. I started my career using stories to sell as an ambassador for QVC, Glenfiddich, and Comcast.
I’ll craft a strategic narrative to help you ditch the noisy tactics, define your “enough,” and make business development something you can actually look forward to.
the goal isn’t doing more.
the goal is doing what matters, consistently, confidently, and on your terms.
Every day widens the gap between where you are and where you want to be. Don't let inaction be the reason your brand becomes a "whatever happened to..." story.
“When I came to Tara, I was stuck. I needed structure because everything was in my head. Now, I’ve transitioned into moving into my own, where I set the culture and tone of the business. I'm in control.”
— Fortune 100 Executive, Ghostwriting Client
KIND WORDS —
Negroni is incredibly organized. We couldn't have elevated our brand without her."
“
Jen Olmstead,
Tonic Site Shop
Are you ready to shift from stagnant to standing out?
Join the waitlist to be notified when spots open:
Built on purpose, backed by strategy. Here's where your values meet a plan that works.